Blake Morgan is a customer experience futurist, keynote speaker featured in Forbes. I came across an article she published about artificial intelligence which helped me realize just how prevalent AI is already in our lives. This article references three AI uses currently impacting the customer experience. This is chilling but true so take a better look at AI as expressed be Blake Morgan.

3 Use Cases Of Artificial Intelligence For Customer Experience


AI is a powerhouse when it comes to customer experience. This technology not only allows companies to create faster, more personalized experiences, but to gain insights and advantages to lead customer experience in the future.

1. Many Customers Enjoy Chatbots And Virtual Assistants

We’re already surrounded by these virtual assistants in the form of Amazon Alexa, Google Home, Apple’s Siri and more. These devices can do anything from set appointments to create shopping lists and forecast the weather.

2. The Use Of Personalization Improves Customer Experience

Personalization is also a huge advantage to AI in customer experience. AI and machine learning can      sift through millions of pieces of information to find out exactly what matters to customers to create a personalized experience.

3. Customer Insights Bring Important Findings For Businesses 

AI has also changed how companies get customer insights. Using the vast amount of data that is available on customers today, AI can find trends and predict what customers will want in the future.

Ron Masumoto
GLC Regional Director